The key thing you need to know about effectively communicating with prospective clients through email marketing is value and authority. In order to gain the confidence of your users you must be an authority on the topic. You’ll gain credibility at the same time. In addition to being an authority on the topic the best way to increase your sales is to offer value. What do I mean by value? Free information. 90% of the email that you receive from a company, spam and newsletters that you have signed up will attempt to sell you a product directly.
Something as basic as the example above works. However it works poorly. Why do companies continue to send out emails like these? Because they do have people that buy. The numbers, however, are very poor. A more effective approach is through value or free information. By offering free information to your users they will be more inclined to subscribe to your product or service. You’ll want to shape your email marketing campaigns in a way that ‘informs’ the user…a way that that makes them more knowledgeable on the subject afterwards. Here’s an example:
If you’ve been paying attention you’ll realize that the solution, of course, is your product. I’m selling the product in the email or article, however, I’m glorifying the adverse effects – with a biased approach to my product being the solution. You can even have sharp banner ads at the end of the article as some users may wish to purchase right away. This formula can be applied to any product or service and it works. Effectively.
By being the authority on the subject (and actually knowing what you’re talking about) you will instill a sense of confidence in your users. When they are ready to buy they will come to you. Remember, price is the third most important factor where a buyer is concerned. The users confidence in you (as a seller) is the most important factor. By offering value and showing authoring on the topic you will much greater chances of selling your products and/or services through email then through any other method.
Ashley Cromarty is a professional Web Developer, SEO Expert and Computer Programmer. Her latest project Social Email Extractor is an Email Extractor that gathers thousands of highly-targeted and quality email lists for her email marketing clients. Over the years she has working for a variety of clients including Miss Fitness World to Doctors in Alabama. She continues to code throughout the cold winter months in a small town north of Toronto.