Individual and company by name %Company by name %Individual by name % The sender name can vary slightly to differentiate among types of content or departments within the company. The key is that the name is the same with just an added designation. Also, keep it short so that it displays completely on mobile devices. Most mobile devices display characters in the From field on average and computers vary based on personal settings In addition to the From Name itself, it is important to understand how other email elements including the subject line and content can affect the reputation of the sender name and brand.
Therefore, in your efforts to create a positive response to your name, consider the following: In the infancy stages of building your identity with your audience, even if recipients are still unfamiliar with you but your subject line is extremely compelling, chances are favorable that recipients may be intrigued enough to open and engage with your offer further strengthening your name. However, on the flip side, if recipients are familiar with your name, but your subject line is unclear or offers no value to them, then it may result in a missed opportunity to connect and diminish your relevancy.
Recipients associate your name with the type of content they receive from you. Therefore, make sure your content is personalized, relevant, and to-the-point. If they receive irrelevant or generic messages from you regularly, then there is a high chance that when an email with your name appears in the inbox it will be dismissed. Email marketing is an effective way to communicate with busy HCPs resulting in higher returns on investment versus any other medium. However, to make the biggest impact, it is important to take the time to optimize your emails at every level, starting with the From Name.
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